Okanagan Landscape Studio, a landscape design company based in Kelowna, BC, sought to revitalize their online presence with a website that effectively showcased its 3D imaging, outdoor lighting, and irrigation design expertise. Dissatisfied with their previous website, they approached us for a complete overhaul to bring their brand to life and set them apart from the competition.
Website Design: Aesthetics Inspired by Nature
We extracted the colors and fonts from Okanagan Landscape Studio’s logo to create a cohesive and visually appealing web design. We then utilized these elements to craft reusable design components for the website, including headings and buttons. In keeping with the landscape design theme and its emphasis on harmonizing with nature, we opted for a more organic look by avoiding sharp edges in favour of softer, rounded shapes.
Web Development: Showcasing Projects and Streamlining Updates
The centerpiece of the revamped website is the project gallery. To make it easy for our client to add new projects, we developed a custom post type and template system. Each project entry features a video and a design plan, allowing prospective clients to visualize the exceptional services offered by Okanagan Landscape Studio. In addition, we created a team member post type, enabling the client to effortlessly introduce new staff members to the site as their company expands.
Search Engine Optimization: Targeted Strategies for Enhanced Visibility
A key aspect of this project was optimizing the website’s search engine performance, especially given the existence of a similarly named company called Okanagan Landscape Developments. Before any website development, we conducted thorough keyword research to identify the most effective keywords to target. We then reworked all provided content to incorporate these keywords strategically. Approximately 20% of the project was dedicated to optimizing the website for search engine visibility.
Conclusion: A Premium Website That Elevates the Brand
In the end, our client was thrilled with the results. We delivered a polished, premium-looking website that represents their brand and distinguishes them from their competitors. The updated design, user-friendly functionality, and enhanced SEO performance have collectively elevated Okanagan Landscape Studio’s online presence, leading them to greater success. If you’re looking for a web design company in Kelowna that can do the same for your business, please don’t hesitate to contact us.
Check out their website at https://oklandscapestudio.com.