Elegantly Wooden | Project Pi Consulting Inc.

Elegantly Wooden

Elegantly Wooden is a company based in West Kelowna, BC, that specializes in custom CNC woodworking. They produce custom stair nosings, flooring transition mouldings, custom wood and plexiglass products to home builders, owners and even businesses. Their previous web designer used quite a bit of unrelated materials, such as images and a video of Kelowna and the Okanagan, which didn’t help showcase the products they offer. The font that was used, while it matched the company’s logo, was quite hard to read. In the words of the company owner, it looked like Tourism Kelowna’s website, so they commissioned us for a website re-design

The Design

Starting with the fonts, we used a mixture of two completely different styles of fonts, so we can maintain the brand identity while keeping the content easy to read. One of the fonts has a wood grain background, so give it more character and matches with the company’s logo. The footer section also features a wood slab background, and the headings in the section are made so they look engraved.

Other Enhancements

We used an e-commerce system to showcase their products, and re-wrote the product descriptions for search engine optimization. Also, as a result of the speed optimization we did, page load time was reduced by almost 2 seconds without switching to a faster server. We’re certain that this will provide their site visitors a better user-experience, as well as a boost in search engine visibility.

The Result

After launching the new website, Elegantly Wooden started getting online orders from places like 100 Mile House and Edmonton. You can see in the screenshot below that they rank first on Google for “custom stair nosing” as of Jan 31, 2020, when searched from West Kelowna.¬†Elegantly Wooden makes products for million dollar homes, so it only makes sense that their website looks a million dollar, too. If you’re looking for a website that helps your business stand out, why not give us a call?

If you want to check out Eleganty Wooden’s website, here’s their URL:


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