The reason why you should invest in digital marketing is quite simple – you wouldn’t open a physical store without advertising, so why would you launch a website without marketing it online? Even if you don’t actually sell anything online, digital marketing is a great way to promote your offline business.
Since digital marketing is done using computer systems, campaign information can be easily tracked to provide insights for future campaigns. Not only can these insights help predict campaign results, they can also be used to improve return on investment over time by letting marketers know what worked and what didn’t.
Marketing online doesn’t require printing, mailing or transportation. Emails and messages can be send and received within seconds while traditional direct mails and unnamed flyer drops take much longer to arrive at their destinations. It also takes prospective customers longer to respond to marketing campaigns.
You don’t need to commit to a big budget to get started or make it worthwhile. WIth digital marketing, you can set your own budget, whether it’s $10 or $100 a day, it’s completely up to you, and you can change that limit at anytime.
It’s much cheaper to send emails than to send physical snail mails. On social media platforms such as Facebook, you’ll be able to reach out to thousands of prospective clients without breaking the bank.
With social media platforms, marketing can be much more targeted than traditional marketing channels such as TV, radio and direct mails. That means you’ll be able to reach more qualified leads that are actually interested in your products or services.
Digital marketing doesn’t require printing bunch of marketing materials, most of which will eventually just end up in a landfill somewhere. While computing does create greenhouse gas, it at least does not directly kill any trees. Also, as people become more environmentally friendly, you just might upset some people by sending them flyers or direct mails. We would be one of those people, because we’re tree huggers at Project Pi, even our business cards are made out of recycled cotton shirts.
Digital marketing is more predictable, instant, scalable, affordable, targeted and environmentally friendly than traditional offline marketing. If you don’t advertise online, you are doing yourself a disservice by not capitalizing on online opportunities. You can ignore digital marketing all you want, but your competitors won’t. So do you really want to fall behind your competitions? Probably not. So if you’d like to change that, contact us today for a free consultation and learn about how we can help your business grow.