The True Cost of a Free Website

by | Mar 14, 2018 | Web Design

Whether you plan to get a friend to build you a website, or build it yourself using a free website builder, the real cost of a free website is never free. The opportunity cost of a free website is often much higher than the cost of having it designed professionally by a reputable digital agency like us. Here’s why.

Digital Presence is Credibility

I met a brilliant lady at this resort I stayed at who is trying to launch her new coaching business in Vancouver. She seemed to have everything planned and figured out, except her website. Just like many new small business owners, she tried to save money and asked her friend to build a website for free. Five months later, she still didn’t have a working website. Of course, she could still try to advertise her business offline, but the problem is…

48% of people cited a website’s design as the number one factor in deciding the credibility of a business – IronPaper

This means, to half of the people, her business doesn’t have credibility even if they know its existence. Just think how many potential customers and revenue she would have gotten if she was able to launch her business five months earlier?

Real Cost of Free Website Builders

You’ve probably seen Wix.com‘s commercials on YouTube, featuring celebrities saying lines such as “I’ve just created my own amazing website using Wix, let me show you how…” Seems promising doesn’t it? That’s exactly one of our clients thought before building their site with Wix. Now let me ask you, just because everybody knows how to use a paint brush, does that mean all of us can draw like a professional visual artist? Of course not! Since our client had no expertise in web design, they ended up having issues with their website’s layout, mobile compatibility and search engine optimization.

Nearly 8 in 10 of consumers would stop engaging with content that doesn’t display well on their device. – Adobe via IronPaper

With that stat in mind, our client was probably turning away 80% of their potential customers. After fighting with it for so long, they finally reached out to us to have theri site designed properly.

You Are a Business Owner

You are a business owner, not a web designer. Your priority is to run your business, create demands and fulfill them. The time you spend on wrestling with your website is time you could spend on making sales, managing your staff, developing new products, planning for the future and so on. Your time is money, so what would you rather spend it on?

Quality Does Not Come Free

Even if you had a free website built, chances are, its quality is not comparable to one professionally designed. A website built by Wix is not responsive, meaning that the website does not scale responsively to different device types, screen sizes and orientations. It’s also not optimized for search engines, unless you know how. Let’s say your friend agreed to build you a site for free, do you think he or she is going to spend 80+ hours on it for nothing? You would owe your a friend big favour which will eventually cost you anyway.

Web Design is a Profession

The businesses mentioned above in this article probably lost tens of thousands of dollars in revenue as a result of not wanting to pay for a website. Web design is a profession, so leave it to the professionals. We are local to Regina, Saskatchewan and Kelowna, British Columbia. We care about your business, and most importantly, we do quality work. Your success, is ours. Contact us today to get a free assessment on how we can help you grow your business.