Ever wonder how much it costs to have a website designed? The short answer is, the cost of web design can range from zero to hundreds of thousands. Allow me to explain…
Yes, you can build a website yourself using free site builders such as Wix or Shopify. Another way is to ask a friend techie friend to help you build something out of WordPress or Joomla. However, there is much more to building a quality website than just organizing contents and putting them on a page. Without expert knowledge in web technology, your site might not perform well on all devices. It likely won’t rank well in search engines either, which means lost market opportunities. So free isn’t free afterall.
On the Cheap
You’ll see some agencies advertising web development for under $1,000, but there really isn’t any design involved. All they’re doing is shoving information you provide into pre-built template without much thoughts. We discuss more on the issues with low-budget websites in this article.
Sky is the Limit
Large corporations can easily spend $50,000 or more on a website. International ones can spend over $200,000. Many web design or digital agencies won’t even respond to inquiries from clients with budget lower than $100,000. After all, websites are a channel of advertising; which is why companies are willing to spend millions on websites and digital marketing.
Why Web Design Costs So Much?
According to the industry leading staffing agency, Robert Half, the median salaries in 2018 for web designers and senior web developers are $61,250 and $100,000. The difference is that designers focus on the front-end, while developers focus on the back. Either way, it costs easily over $6,000 a month or $1,500 a week to keep one web designer on staff. A low budget simply doesn’t allow for proper planning, design and execution. I mean, we gotta eat, right?
Simple, it is quality. With a higher budget, time can be spent on proper market research, site planning, copywriting, visual design and testing. You might not see the effort of all this hard work on a website, but they are necessary to attract visitors and convert them into customers.
You can outsource your website to some third-world country developers for few hundred dollars, but chances are they won’t have a good understanding of your business and market. Not to mention you might experience language and cultural barriers.
How Much to Budget?
Just like investments, you should only spend what you can afford. That said, if your budget is too low, you might end up spending money again to replace a bad website. Our suggestion is to spend enough so that it is at least a quality website you can expand on in the future. $3,000 could get you a properly built starter site.
Website is an Investment
If for every dollar spend on digital marketing, you get more than a dollar back in return, what would you do? You would keep spending until there is no more return, wouldn’t you? So stop seeing websites and digital marketing as expenses, instead, consider them investments that will put more money in your pocket.
Get a Quote
If you need a new website and are wondering how much one would cost, why not get a quote from us? We care about your business, and most importantly, we build quality websites. We are local to Regina and Kelowna, but can work on your project remotely. Contact us today to learn how we can help you grow your business.